Before working with Fiona I didn’t have clarity around my niche or target clients, or marketing tools and processes. I knew Fiona had working knowledge of how to establish and grow a counselling practice, particularly using online marketing strategies, and I was at the stage where I knew I needed guidance. I felt overwhelmed, confused, scattered, not really believing I could do it. Since working with Fiona I’m now much clearer on who I’m talking to, how to talk to them, and how to implement a straightforward marketing plan. And I believe I can do it, even if I’m still learning how to routinize my business tasks. It’s been great to have a sounding board no matter what state or stage I was in – I really appreciated having a nonjudgmental relationship where I felt safe to honestly bring my issues / hesitations / hang-ups about business / process questions, etc. The concrete advice and tips around tools, process, platforms etc. when it comes to content creation (which was my biggest challenge) was my favourite part of our sessions. Since working with Fiona I’ve run online events, got my website up & have been posting more regular content - which has attracted more attention, and more clients! It was definitely a worthwhile investment if you’re ready to take concrete action to get your business started or moving faster, and if you want to experiment with new offers/ideas alongside the help of a mentor who talks straight and knows her stuff. I am full of gratitude for her honest, kind and knowledgeable assistance with areas of business that I found challenging. Thanks for helping me ‘unstick’ myself and get moving.

Before working with Fiona I really struggled with establishing my identity as a counsellor. I started out much the same as the rest of us - earth tones, CBT & ACT white noise. Fiona helped me find the confidence to be open to specialising. The big problem I faced for a while was to be open with my specialty - it's an unexpected niche but one that has really caught on. Embracing my professional authenticity helped me further express my personal authenticity. I am who I am - now I get to push to new frontiers. Working with Fiona is gentle when it needs to be, and also challenging when you need the little push out the door. The process was pretty clear! From the Roger's perspective, I already knew what I needed to do, Fiona helped find the courage to actually do it. The end result of working with Fiona has been being able to go full time in my practice in less than two years.

Fiona always offers amazing depth of knowledge to help everyone walk away with an understanding of the discussion topic, and techniques we can utilise to assist our clients or refer them for further assistance. It’s always easy to work with Fiona. Through working with her I gain valuable business networking and mentorship, and I feel more confident in my gentle approaches to parents in their perinatal period. I can also often see parallels to utilise my learnings from Fiona in my own personal life, whether for myself, my relationship, or my children. Fiona is full of fresh ideas and insight into her role as a counsellor, educator and mentor. She is very approachable and open to feedback, which makes her one of my favourite women in business. She truly cares about her clients, her offerings and her knowledge, and is very relatable in her previous experiences and struggles. Every time I meet with Fiona, I learn something new and valuable to my business and my personal life, and I recommend her to other birth workers, perinatal health professionals, clients and friends almost every day.